VALUE PROPOSITION DEVELOPMENT

A LatAm-focused flexible value proposition was developed for PRODUCT X to optimize

COMXCLBR

OBJECTIVE

  • To develop a LatAm-focused value platform and value communication strategy for PRODUCT X in ALK+ NSCLC
APPROACH

  • Extensive review of client’s data-on-file for PRODUCT X and evidence gap analysis
  • Pragmatic literature review in English and local language to understand local treatment pathways, reimbursement, and unmet clinical and economic needs
  • Development of the PRODUCT X value proposition across 3 potential indication wordings to ensure maximum flexibility in the reimbursement strategy that could be pursued at the local level
  • Design of visually impactful data exhibits for ease-of-communication
KEY DELIVERABLES

  • Evidence gap analysis (.PPT)
  • PRODUCT X value proposition and value messages (.PPT)
  • PRODUCT X value-based data communication exhibits (.PPT)
  • Pragmatic literature search strategy and results – English, Spanish, and Portuguese (.DOC, .XLS)
  • Abstract and poster for presentation at the 2014 LALCA conference in Lima, Peru (.PDF)
CLIENT FEEDBACK

  • Our client requested that our work form the basis of their dossier submission to the CSG in Mexico