ANALOGUE PRICING AND ACCESS

In order to optimize pricing, access, and HTA strategy, a market basket of analogues in archetype markets was monitored over the course of one year.

BRGBITJPUS

CNFRDEES

OBJECTIVE

  • To monitor access changes for a set of high-cost, high-profile agents in the USA, EU4, JPN, CHN, BRA, and SAU and develop implications for COMPANY X’s portfolio of assets
APPROACH

  • Alignment on the scope of markets and analogues most relevant to the client’s portfolio
  • Monthly monitoring of access, pricing, and HTA decisions for the market basket of analogues in the markets of interest
  • Design of a user-friendly XLS- and web-based tool for ease of communication of findings
  • Synthesis of findings into an end of year review highlighting the key access changes and challenges in the markets of interest / strategic recommendations for the portfolio
KEY DELIVERABLES

  • Monthly interactive readouts of key HTA, access and pricing decisions (.PPT, .XLS)
  • Strategic insights into the optimal strategy for MFG portfolio HTA submission and market access (e.g. endpoint selection, choice of comparator, subpopulation positioning) (.PPT)
CLIENT FEEDBACK

  • Our client used our monthly sessions as required training for their global access teams
  • The up-to-date intelligence on competitor products was so valuable that the project was renewed for 3 subsequent years